Our Mission

The Good Eg That Cares

Did you know that Asia is the epicentre of cholesterol-associated disease which causes 3.9 million deaths worldwide? What if you could eat your fill of fluffy, delicious, zero-cholesterol eggs with high protein and the added bonus of nutrients and fibre packed in?

Save Your Carbon Footprint

It takes a whopping 200 litres of water to produce a single chicken egg! Animal food farming is the next largest producer of greenhouse emissions into the atmosphere to transport. Asia is one of the largest contributors of carbon emissions in egg farming and 65% of the egg producers worldwide. If we took the chicken out of the egg and replaced animals in our food with their plant-based substitutes, it would cut carbon emissions and literally heal the air we breathe.

Skip the Supply Chain Kinks

One thing the pandemic has taught us: it takes very little to disrupt the food supply chain. Being able to control that and make your own food instantly prevents wastage from supply disruption and feeds anyone anywhere. Makes sense, doesn’t it? When supply stabilises, so do prices.

Illustration of broken eggs

Poor Chicken! 
Let's Give You A Break

You’ve seen the overcrowded chicken batteries on TV and the cruelty in the treatment of millions and millions of chicken bred in cramped conditions for their eggs. What about all the antibiotics, salmonella and other chemicals that have gone into their systems? When will the next avian flu start to impact human health? 70% of human diseases have animal origins. It’s easy to break that link - go plant-based!